Learn how to create and write great content for your B2B business.
Content creates customers. An effective content strategy needs to be relevant and specific to your ideal customer at all times.
Kickstart your B2B service’s content strategy with a live, online content review with B2B marketing specialist Jason Doggett. The B2B Content Strategy Program is a two-hour online learning session that coaches participants in how to write and deliver effective marketing content for their business.
- Receive a content audit that reports on the effectiveness of your current content and how to make changes
- Walk through a content creation blueprint
- Identify practical and realistic goals for your marketing content that tie-in with your other business goals such as growth, lead generation and brand-building.
- Discover ways to pursue a successful content strategy without having to become an industry influencer, write thousands of words or publicize your business information.
Who’s it for?
B2B business owners who lack the motivation to create content even when they believe it will help marketing and sales goals.
B2B businesses with a small marketing team who have little time to create a content strategy or content itself but want to.
B2B businesses that see competitors posting great content regularly and don’t know how they do it.
I never know what to write…
If you’re not a focused, prolific writer, this Program will keep you targetted on regularly creating persuasive and positive content that sells your company.
This Program will develop a content strategy that contains:
- clear goals for content you are writing
- a framework for creating content quickly
- a writing schedule so you don’t become overwhelmed
In addition to your initial content review session, you will receive a written content audit that will walk you through a content blueprint for creating effective content based on your business goals, customer needs and other KPIs. The most common content issues that you’ll cover are:
- Website copy
- LinkedIn profile content
- LinkedIn posting campaigns
- Email campaign content
- Lead magnets
- Direct mail messaging
- Gathering and using testimonials
Who’s idea is this?
B2B marketing specialist Jason Doggett has designed the B2B Content Strategy for Selling Services Program.
He has helped B2B service businesses become effective marketers, from Buenos Aires to Singapore and in diverse industries from SaaS to safety systems. He has 20+ years of experience in marketing, promoting and selling services, organizations, intellectual property and other intangibles.
Nearshore Software Development Company – Montevideo, Uruguay
It was great working with Jason, he nailed it on the first try. Talking About: Content Creation
IT Recruitment Consultancy – Boston, USA
Jason is fantastic for B2B sites! Talking About: Content Creation
Regulatory Law Services agency – UK
Jason was extremely helpful and knowledgeable. He produced a professional marketing review and suggested some fantastic ideas which we are going to implement within our business. I would highly recommend Jason. Talking About: Marketing Plan
Innovation and Start-Up Consultancy – Dubai, UAE
I greatly appreciated the edits and feedback provided by Jason for my website copy, which proved immensely helpful. It was great to have a sounding board for some of my ideas. Talking About: Marketing Consultation
Software Development Company – San Jose, Costa Rica | New York, USA
The quality of Jason’s copywriting is exceptional, communication is perfect, he understands what we were looking for, and he even goes the extra mile. I highly recommend him. Talking About: Content Creation
Change Management Consultancy – Channel Islands
Jason helped me bottom out my service offering and niche areas, providing me and prospective clients with a sense of clarity over exactly what I offered in my consultancy business. Jason helped me add authority to my sales copy and formulated strong messaging speaking succinctly to what I offered clients and the benefits that I brought. It has given me a springboard to fuel future discussions with clients. Talking About: Marketing Consultation
Probate Law Consultancy – Edinburgh, Scotland
I feel supported, like I have a team, which is really important to me as a solo-founder. I value working with someone with a different perspective and style who challenges my thinking. It’s just great to get some diversity of thought into the business, it’s taken the business down a slightly different path than it otherwise might have gone which feels right. Talking About: Marketing Consultation
Fleet Vehicle Telematics Company – Versailles, France
Jason delivered great content on a tight deadline. His advice was very much on point, and helped us improve how we communicate about our offering. Thanks Jason! Talking About: Marketing Consultation
Leadership Development Coach – Zurich, Switzerland
I would highly recommend working with [Jason], especially if you are looking to become much more effective in your B2B sales and lead management! Talking About: Marketing Coaching
Data Engineering Startup – Buenos Aires, Argentina
Jason did an excellent job providing consultation on lead generation and business development. He showed clear expertise and helped us rethink our approach to sales. We’d strongly recommend Jason’s services to others looking for sales and marketing strategy improvements. Talking About: Marketing Consultation
Make an enquiry about this Program
Or, book now…
B2B Content Strategy for Selling Services Program $350
- Make a secure payment
- Book your first appointment