There are a lot of digital marketing agencies. A lot. And a common issue with their marketing is that many have no points of difference from their competition. There are problems higher up the chain of marketing too such as market orientation and their lack of market research. But differentiation is one that agencies I’ve worked for struggle with.
Perhaps your agency has been going for 10+ years. You may have eight or ten staff, or more. You may have thirty or more clients. You may have a churn rate that is becoming higher every year. Agency owners experience an existential crisis because of this issue of differentiation. They are wondering when it is they pull away from the competition. Or when the owner can stop being the primary sales person.
But by this time, the agency website has thousands of words on it, along with sales collateral, pitches and presentations, all saying very little different from the competition and never quite establishing strengths, expertise, niche or specialisms.It is not necessarily true that marketers know the best way to market themselves. You may need help with market orientation, or replacing your client base with your ideal client base.
Facilitate radical changes with a marketing consultation series that is no respecter of what has gone before: a cold shower you could really do with.
