Are you a B2B owner, CEO or marketer who can’t decide who your ideal customer should be?
Did your B2B company once have an ideal customer profile but they never really showed up in your lead funnels?
The Reach Your Buyer B2B Ideal Customer Targeting Program helps B2B business owners, founders and marketers refocus their marketing efforts on the customers who will most help the bottom line.
Review your product and service offerings to ensure they match what your ideal customer is looking for.
Construct a detailed analysis of your ideal customer that can be used by your marketing and sales functions in a real-world way to locate and approach ideal customers.
Develop content strategies and marketing messages that will appeal directly to ideal customers.
The Program consists of two 1-hour online sessions with Reach Your Buyer creator Jason Doggett. He has helped B2B service businesses become effective marketers, from Buenos Aires to Singapore and from SaaS to management consultants. He has 20+ years of experience in marketing, promoting and selling services, organizations, intellectual property and other intangibles.
Jason was extremely helpful and knowledgeable. He produced a professional marketing review and suggested some fantastic ideas which we are going to implement within our business. I would highly recommend Jason. Talking About: Marketing Plan
I greatly appreciated the edits and feedback provided by Jason for my website copy, which proved immensely helpful. It was great to have a sounding board for some of my ideas. Talking About: Marketing Consultation
Software Development Company – San Jose, Costa Rica | New York, USA
The quality of Jason’s copywriting is exceptional, communication is perfect, he understands what we were looking for, and he even goes the extra mile. I highly recommend him. Talking About: Content Creation
Jason helped me bottom out my service offering and niche areas, providing me and prospective clients with a sense of clarity over exactly what I offered in my consultancy business. Jason helped me add authority to my sales copy and formulated strong messaging speaking succinctly to what I offered clients and the benefits that I brought. It has given me a springboard to fuel future discussions with clients. Talking About: Marketing Consultation
I feel supported, like I have a team, which is really important to me as a solo-founder. I value working with someone with a different perspective and style who challenges my thinking. It’s just great to get some diversity of thought into the business, it’s taken the business down a slightly different path than it otherwise might have gone which feels right. Talking About: Marketing Consultation
Fleet Vehicle Telematics Company – Versailles, France
Jason delivered great content on a tight deadline. His advice was very much on point, and helped us improve how we communicate about our offering. Thanks Jason! Talking About: Marketing Consultation
Leadership Development Coach – Zurich, Switzerland
I would highly recommend working with [Jason], especially if you are looking to become much more effective in your B2B sales and lead management! Talking About: Marketing Coaching
Data Engineering Startup – Buenos Aires, Argentina
Jason did an excellent job providing consultation on lead generation and business development. He showed clear expertise and helped us rethink our approach to sales. We’d strongly recommend Jason’s services to others looking for sales and marketing strategy improvements. Talking About: Marketing Consultation