Leads are everywhere!
Online, at your next industry event, in your current network, or in your neighbourhood.
But the difficulty for many B2B business owners, founders, CEOs and even marketers/sales professionals is that they lack the confidence to pursue these leads systematically and with targeted and effective campaigns.
The Reach Your Buyer B2B Lead Generation Confidence Program helps those involved in lead gen to overcome FIVE of the biggest obstacles to high performing lead generation and nurturing:
- Imposter syndrome
- ‘Bothering’ leads with their marketing
- Ineffective marketing and sales messaging
- Incorrectly assessing lead quality
- Not targeting the ideal customer
We’ll address each of these obstacles and, along the way, develop a system for capturing and qualifying lead data, for assigning it a value and deciding on how to target those leads with the right messages at the right time.
Stop scraping leads and start creating a lead ecosystem
The B2B Lead Generation Program is for small B2B businesses who aren’t generating leads on the scale that they want and know that scraping thousands of strangers’ email addresses from the web isn’t the way.
Where to start with lead targeting
Do you find it difficult to reach out to new contacts? Perhaps you don’t know what to say or are put off by the lack of responses in the past. You may have a non-sales or marketing background but your current position as a B2B founder or CEO puts you into the sales frontline.
This is because you lack CONFIDENCE in your lead management. You are self-conscious of what leads may think of you, you may not have properly developed your marketing and sales messages and you may even lack confidence in your business’s ability to help others.
In just a few weeks, you will apply the principles of this Program to boost your lead generation confidence and easily reach out and develop relationships with leads, potential leads and contacts.
This program is built on two one-to-one online meetings with Reach Your Buyer founder Jason Doggett to introduce three pillars to a lead ecosystem:
- A series of self-directed steps to re-energise your current lead generation efforts
- A system for finding, assessing and communicating with leads and contacts
- A marketing framework for communicating with your lead ecosystem, developing relationships and marketing your strengths.
Start your lead ecosystem with 30 top leads
As part of the Program, we’ll collect and analyse up to 30 leads to apply your new skills in lead rating and outreach.
This program goes deeper than creating a lead funnel. It understands that not everyone you meet is a potential lead but they can be part of a healthy network of contacts that attracts leads: a lead ecosystem.
While the program does help to construct lead funnels, there is a focus on bigger, fundamental obstacles in lead generation and sales development such as lead rating, leveraging your competitive advantages, detaching from the outcome of outreach campaigns, learning how to talk about money and much more.
This program will show you how to review and analyse your current lead generation and lead nurturing efforts to build on what’s working and change what’s not working.
A lead generation system for you and your B2B business
Jason Doggett is the creator of the Reach Your Buyer Programs and runs the B2B Lead Generation Confidence Program.
He has helped B2B service businesses become effective marketers, from Buenos Aires to Singapore and from SaaS to management consultants. He has 20+ years of experience in marketing, promoting and selling services, organizations, intellectual property and other intangibles.
Nearshore Software Development Company – Montevideo, Uruguay
It was great working with Jason, he nailed it on the first try. Talking About: Content Creation
IT Recruitment Consultancy – Boston, USA
Jason is fantastic for B2B sites! Talking About: Content Creation
Regulatory Law Services agency – UK
Jason was extremely helpful and knowledgeable. He produced a professional marketing review and suggested some fantastic ideas which we are going to implement within our business. I would highly recommend Jason. Talking About: Marketing Plan
Innovation and Start-Up Consultancy – Dubai, UAE
I greatly appreciated the edits and feedback provided by Jason for my website copy, which proved immensely helpful. It was great to have a sounding board for some of my ideas. Talking About: Marketing Consultation
Software Development Company – San Jose, Costa Rica | New York, USA
The quality of Jason’s copywriting is exceptional, communication is perfect, he understands what we were looking for, and he even goes the extra mile. I highly recommend him. Talking About: Content Creation
Change Management Consultancy – Channel Islands
Jason helped me bottom out my service offering and niche areas, providing me and prospective clients with a sense of clarity over exactly what I offered in my consultancy business. Jason helped me add authority to my sales copy and formulated strong messaging speaking succinctly to what I offered clients and the benefits that I brought. It has given me a springboard to fuel future discussions with clients. Talking About: Marketing Consultation
Probate Law Consultancy – Edinburgh, Scotland
I feel supported, like I have a team, which is really important to me as a solo-founder. I value working with someone with a different perspective and style who challenges my thinking. It’s just great to get some diversity of thought into the business, it’s taken the business down a slightly different path than it otherwise might have gone which feels right. Talking About: Marketing Consultation
Fleet Vehicle Telematics Company – Versailles, France
Jason delivered great content on a tight deadline. His advice was very much on point, and helped us improve how we communicate about our offering. Thanks Jason! Talking About: Marketing Consultation
Leadership Development Coach – Zurich, Switzerland
I would highly recommend working with [Jason], especially if you are looking to become much more effective in your B2B sales and lead management! Talking About: Marketing Coaching
Data Engineering Startup – Buenos Aires, Argentina
Jason did an excellent job providing consultation on lead generation and business development. He showed clear expertise and helped us rethink our approach to sales. We’d strongly recommend Jason’s services to others looking for sales and marketing strategy improvements. Talking About: Marketing Consultation
Make an enquiry about this Program
Or, book now…
B2B Lead Generation Confidence Program
$500
- Make a secure payment
- Book your first appointment