Building a stand-alone marketing function for your B2B business costs money. In the US, the average entry-level marketing salary is $48,000, with the average marketing manager earning $74,000.*
There are also the additional costs of a new tech stack, and marketing activities such as event attendance or print production. And bear in mind that the typical tenure for that entry-level marketer is 1 year and that there can be issues in effectively measuring the return on investment of many marketing activities.
The Marketing Team Build Program is designed to help you establish a strong effective marketing team for your business that develops lead generation, supports sales conversion and achieves brand awareness.
Starting from zero marketing staff up to small teams, the program covers three main areas:
Identifying the skills you need first
Content strategist or SEO expert? Google Ads manager or marketing assistant?
Often B2B businesses look for individual experts to hire early on. However, there are plenty of mundane tasks in a marketing team that need to be implemented. So, often your first marketer would be best displaying all-rounder or proactive skills like quick and competent writing, the ability to make bookings, and accurate updating of a database.
Your Marketing Team Build Program begins by identifying your company’s marketing needs right now and turning those needs into the skills base you’d most benefit from.
Establishing marketing operations
The B2B Marketing Team Build Program guides company owners, directors or partners through a process to create their first marketing function within their company and a framework for adding new members of staff in the future. We’ll identify the tasks to be taken on by your marketing team, and discuss the relevant experience you want to bring into the company and what tech stack to deploy.
Working together with B2B marketing specialist Jason Doggett online, the program will cover:
- Understanding of your marketing expectations
- Identifying the marketing strategy to achieve your goals
- Attracting great staff
- Ensuring a customer-focused marketing team
- Outsourcing marketing roles
- Planning for future marketing campaigns
- Working with your sales team
Rather than a lesson in recruitment, this program is a blueprint for organising your marketing under one roof, now and for the future, whether that’s a single person, ad hoc freelancers or an internal team.
Developing a marketing strategy
Most B2B services within the same industry look and sound very similar to each other. To stand out from the crowd and demonstrate your value you need to show not just what makes you different but what makes you better.
The B2B Marketing Team Build Program will help you create a clear, strong market position for your services and a strategy for reaching your ideal customers. You can then apply this clear plan to your newly formed marketing function so that they know what it is they’re trying to achieve.
B2B Marketing Team Build Program consists of:
- Four online strategy sessions x 60 minutes per session
- Creation of a marketing strategy roadmap
- Creation of a marketing operations guide for marketing staff
- Review of current marketing tech stack and utilisation
Nearshore Software Development Company – Montevideo, Uruguay
It was great working with Jason, he nailed it on the first try. Talking About: Content Creation
IT Recruitment Consultancy – Boston, USA
Jason is fantastic for B2B sites! Talking About: Content Creation
Regulatory Law Services agency – UK
Jason was extremely helpful and knowledgeable. He produced a professional marketing review and suggested some fantastic ideas which we are going to implement within our business. I would highly recommend Jason. Talking About: Marketing Plan
Innovation and Start-Up Consultancy – Dubai, UAE
I greatly appreciated the edits and feedback provided by Jason for my website copy, which proved immensely helpful. It was great to have a sounding board for some of my ideas. Talking About: Marketing Consultation
Software Development Company – San Jose, Costa Rica | New York, USA
The quality of Jason’s copywriting is exceptional, communication is perfect, he understands what we were looking for, and he even goes the extra mile. I highly recommend him. Talking About: Content Creation
Change Management Consultancy – Channel Islands
Jason helped me bottom out my service offering and niche areas, providing me and prospective clients with a sense of clarity over exactly what I offered in my consultancy business. Jason helped me add authority to my sales copy and formulated strong messaging speaking succinctly to what I offered clients and the benefits that I brought. It has given me a springboard to fuel future discussions with clients. Talking About: Marketing Consultation
Probate Law Consultancy – Edinburgh, Scotland
I feel supported, like I have a team, which is really important to me as a solo-founder. I value working with someone with a different perspective and style who challenges my thinking. It’s just great to get some diversity of thought into the business, it’s taken the business down a slightly different path than it otherwise might have gone which feels right. Talking About: Marketing Consultation
Fleet Vehicle Telematics Company – Versailles, France
Jason delivered great content on a tight deadline. His advice was very much on point, and helped us improve how we communicate about our offering. Thanks Jason! Talking About: Marketing Consultation
Leadership Development Coach – Zurich, Switzerland
I would highly recommend working with [Jason], especially if you are looking to become much more effective in your B2B sales and lead management! Talking About: Marketing Coaching
Data Engineering Startup – Buenos Aires, Argentina
Jason did an excellent job providing consultation on lead generation and business development. He showed clear expertise and helped us rethink our approach to sales. We’d strongly recommend Jason’s services to others looking for sales and marketing strategy improvements. Talking About: Marketing Consultation
Make an enquiry about this Program
Or, book now…
B2B Marketing Team Build Program
$1,200.00
- Make a secure payment
- Book your first appointment