As a solopreneur, it can be challenging to prioritize marketing when running your business single-handedly. I understand that solopreneurs reach out to me late on Sunday nights when they finally have some time to work on their website or think about lead generation. It’s easy to put marketing on the back burner when you have other pressing issues to attend to, like servicing clients or paying bills.
However, marketing is crucial for your business’s growth and needs regular attention to stay effective. If your current marketing strategies aren’t working this week, it’s unlikely they will work next week without some adjustments.
Sadly, only half of small business owners have a formalized plan to grow their company’s revenue or customer base, which indicates that many entrepreneurs could benefit from some guidance in this area.
For the time-strapped solopreneur, below are some suggestions for quick marketing wins you can achieve before Monday morning rolls around:
- Write shorter content if it means you get it done – a draft/unpublished article does not improve lead awareness or SEO
- Remove indecision from your customer journey – your funnels should confidently answer your lead’s buying questions whenever they occur
- Create more specific customer profiles and aim for them – specialize and niche down on the type of customer you really can provide value to
- Lead generation starts with your address book – clients, colleagues and contacts. Practise your marketing and sales skills with a warm crowd
Once you’ve made some headway with these, give me a call to find out how to capitalize on your newly acquired marketing drive with a B2B marketing plan targeted at your ideal customer profile.