Sales Navigator for small B2Bs can be overwhelming. Bypass this complexity by focusing on just four features. I wrote an article some time ago called ‘Aren’t You A Bit Small for Salesforce?’ This article similarly reviews a software giant more commonly associated with large firms and considers if a small B2B service business might also…… Continue reading Aren’t You A Bit Small For Sales Navigator?
Category: Marketing management
Maximising B2B case studies: lessons from data services marketing
Pursuing customer research this week, I found myself returning to data services marketing (data engineers, analysts, agencies etc) and their use of B2B case studies in their marketing. And although, in this newsletter, I’m drawing from this sector, it is often the case that lessons learned can be applied to any B2B who supplies a…… Continue reading Maximising B2B case studies: lessons from data services marketing
Too many DJs: let your B2B marketing plan do its thing
Founders, owners or CEOs are often the pulse of the company. They may generate great marketing ideas based on their expert knowledge of the product or the right audiences. But it’s easy to see the marketing function of a small to mid-sized B2B as a collection of soft skills, a creative second string to the…… Continue reading Too many DJs: let your B2B marketing plan do its thing
Five considerations when building a B2B marketing team
For a small or mid-sized B2B business that has never had marketing staff before, building a marketing team – or even hiring your first marketing freelancer – can be overwhelming. Many B2B businesses are looking for a marketing ‘rockstar’. I translate this to mean a marketer who excels at everything, which is rare, especially when…… Continue reading Five considerations when building a B2B marketing team
Select strong commercial photography to elevate your property management company website over the competition.
It is possible to project a distinct service to customers, distinguish yourself from the competition and avoid cliches all through the imagery used on your website.
Turning GDPR and PECR compliance into marketing strengths and not weaknesses.
The Information Commissioners Office is the body set up to, amongst other things, enforce GDPR rules. Is your business too small for the ICO come knocking on your door? Possibly. A quick look through their list of firms who have had an enforcement action against them (only 96) are some large organisations including the Cabinet…… Continue reading Turning GDPR and PECR compliance into marketing strengths and not weaknesses.
Your First Marketing Hire – Advice for the Small B2B Business
When it comes time to add the first dedicated marketing person to the staff, business owners should downplay the creative elements of the job and focus on sales support. Marketing is often thought of in terms of designing logos and websites, liaising with journalists or working a trade event. So, when an SME owner comes…… Continue reading Your First Marketing Hire – Advice for the Small B2B Business