Owners of Latin American nearshoring service businesses would have welcomed last year’s article by Hiscox London on the continuing rise in popularity of nearshoring by US firms. TL;DR Importance of recognizing customer obstacles in marketing for nearshoring services: striking a balance between discussing challenges and maintaining a positive tone is crucial. exemplify your firm’s capacity…… Continue reading Marketing a nearshoring service: acknowledge customer obstacles – but not too much
Category: nearshoring marketing
Strategizing your nearshoring marketing: does local color help?
Being cheaper and in the same time zone does not distinguish you from your competition. SUMMARY: Being cost-effective may appear as considerable advantage, but it does not set you apart from the competition. Nearshoring isn’t a USP. Location-specific marketing vs location-generic marketing. Recently, I’ve been fortunate enough to work with B2B nearshore service clients in…… Continue reading Strategizing your nearshoring marketing: does local color help?