If you take a practical, understanding approach to B2B press coverage then small to midsize businesses can benefit from the experience. I once worked for a manager who described A member of the Fourth Estate that he was working with as a “tame journalist”. I’ve also worked with a business that decided to ignore press…… Continue reading B2B press coverage for midsize firms: making the most of it
Category: SaaS marketing
Health and safety services marketing – don’t just repeat your SLAs
I’ve been immersed in health and safety services marketing recently, researching landing pages in this sector. It’s for a client who wants to improve conversion rate optimization (CRO) on their landing page. As usual with B2B technical services, I found a great deal of competition, large and small. I also found a great deal of similarity…… Continue reading Health and safety services marketing – don’t just repeat your SLAs
Marketing proptech: avoid the trap of listing features and benefits
Software developers and SaaS companies should avoid sounding generic by focusing marketing on customer outcomes over features.