Being cheaper and in the same time zone does not distinguish you from your competition. SUMMARY: Being cost-effective may appear as considerable advantage, but it does not set you apart from the competition. Nearshoring isn’t a USP. Location-specific marketing vs location-generic marketing. Recently, I’ve been fortunate enough to work with B2B nearshore service clients in…… Continue reading Strategizing your nearshoring marketing: does local color help?
Tag: B2B marketing
B2B marketing strategy: using unique selling propositions
The unique selling proposition or point (USP) has been around in marketing since the 1940s. The USP (especially the ‘selling’ part of the name is often placed within the 4 P’s of marketing (Product, Price, Place, Promotion) and as such may seem a bit too old-school/hard sell for some. Whilst the USP is still a…… Continue reading B2B marketing strategy: using unique selling propositions