Data engineering is one of the most in-demand fields of expertise. However, with the increased demand for data engineering services comes a crowded and competitive market. Marketing data engineering services in this crowded market can be difficult, but it is not impossible.
Here are three issues you may find tough:
- Selling yourself in a crowded market
- Convincing clients, as a start-up you can handle larger datasets
- Explaining technical concepts to non-technical stakeholders
With so many data engineering firms out there, it can be challenging to differentiate yourself and demonstrate your unique selling proposition. One way to do so is to build a strong brand. By building a strong brand, you can demonstrate your expertise and showcase your passion for data engineering.
